Every image and video operation comes in tiers. The names are honest: draft is for deciding, standard is for most finished work, cinema and cinema pro are for the shots people will remember.
Draft
Fast and cheap. Use it for storyboards, for testing a prompt, for anything you expect to redo. Draft video at five seconds is a good way to check motion before committing.
Standard
The default for delivered work: catalog images, social clips, most scenes of a short film. Ten times the cost of a draft image is typical, and the jump in detail is visible.
Cinema and cinema pro
Reserved for hero shots: the opening, the close-up that carries the emotion, the product image on the landing page. Costs scale with duration, so keep cinema clips short and let standard clips carry the connective tissue.
A simple budget
Ten scenes: storyboard all on draft, produce eight on standard, two on cinema. That usually lands within a Basic plan's monthly allowance with room for retries.